Advertising display



March 31, 1931. BERKQWITZ 1,799,036

ADVERTISENC- DI SPLAY Filed July 8, 1930 2 Sheets-Sheet l 7 -ZTTLUQHZ O ZIeomZZZkrkozdzZZ March 1931- 1.. L; .BERKOWITZ ADVERTISING DISPLAY Filed July 8, 1.930

2 Sheets-Sheet 2 j 1 l j i i rned Patented Ma. 31, 1931 UNITED STATES PATENT; OFFICE LEON L} BERKOWITZ, or PHILADELPHIA, PENNSYLVANIA ADVERTISING DISPLAY,

Application filed m 8, 1930. Serial No 466,415.

My invention relates to a new and useful advertising display device, whereby a packaged product may be displayed for advertising purposes, upon the counter, in the show window, or the like, by forming a cardboard dummy package, or dummy carton of the product, integrally withthe supportingand display base. i i Y J The object of my invention is to provide 10 an inexpensive cardboard display device of the knock-down type, which may be handled and shipped in a flat condition, and which may be readily f and quickly mounted" or assembled into the finished display device for counteror display window use, and which, when assembled .or mounted, will give the appearance of a carton of the'packaged product, supported upon arpyra-midal base at one of its ends, and at an angle which will display thepackage mfost advantageously p A further'object of my invention is to provide a dummy package display device which may be formedof a single sheet of cardboard,

P a pyramidal sub base'for the dum my carton, with the centerof gravity of tlie 40 entire device being within the effective base 'ofthesame. e g

' For the purpose of illustrating my-invention I have shown in the accompanying drawings one form thereof which is at present preferred byme, since the same has been found in practice to give satisfactoryand reliable results, although it is to be understood that the various instrumentalities of which my invention'consists can bevariously, arranged 'the blank 5 includes the front panel 8, the two side panels 9 and 10 directly adjacent and organized andthat my invention' iszjnot glueing, tab 12 will be placed,in operative limited to the precise arrangement and organlzatlon of, the lnstrumentahtles as herein shown and described, i

Referring to the. drawingsin which like reference characters indicate like parts, Figure 1, represents a perspective view of my novel advertising display device, embody- 1ng my invention. v

Figure .Q'represents a plan view of my novel device, in the initial open and flat condition,;merely cut' to shape and scored. for folding. Figure 3 represents a plan view, on a some- ,what enlarged scale, of one side of my novel advertising display device, after it is. partially folded and glued, or otherwise fastened, though still in the knocked-down condition.

Figure 4 represents a. plan view similar to that shown in Figure 3, showing the opposite side of. my novel device, aft-er'it is partially folded and glued.

According to my invention, I cut from a slngle or'integralsheet of suitable cardboard, stiff paper or the like, a blank 5, shown in Figure 2, comprising primarily two sections adjoiningeach other and formed integrally with'each other, and being so rel'atedwith respect to each other that one section, when folded, will form a carton, and the other, 8 when folded, will form a supporting base therefor. 'Thetwo main sections aredesig- ,nated by the numerals 6 and 7 respectively.

The section 6 ofthe blankl i (Figure?) consists of and includes, arranged in success1ve order, the s1de panels and. the end panels and the appropriate glueing tabs, .and closure flaps, of a carton of any suitable size,

shape or proportion." .Thus, the "section 6 of on thereto on,'either, side thereof; the rear panel '11 adj acent to one of said side panels 9 or 10,

and the. glueing tabs 12, adjacent said rear panel. .11, or the other of the side panels 9 or 10, Thesepanels of the body of the dummy carton are'arrangedin successive order, so

that when the panels are folded up along the scorings indicated bythe dashed lines, thejuxtaposition to the side panel 9, so that by glueing said tab 12 to said side panel 9, the dummy carton may be retained in the folded or assembled condition.

To the foregoing front, rear and side panels of the dummy carton suitable top and bottom panels 13 and 14 are related, as shown in Figure 2. The top and bottom panels 18 and 14 may be carried by either the front or rear panel, or by one of the side panels. The flaps 15 and 16, and the flap 17, at the bottom, are provided in the conventional manner, for retaining the carton squared up when finally mounted.

In closing the top and bottom ends the flaps 15 and 1G, and the flap 17 are folded in first, and then the top and bottom panels, 13 and 14 are folded down over the-flaps. The top panel 13 is retained closed by av tab 18, which is folded and tucked in between the top of the rear panel 11 and the edges 19 of the flaps l5 and 16. The bottom panel 14 is retained in assembled relation by means of a. final locking tab 20, provided with a suitable 1100K or catch 21, which is adapted to be inserted into the slot 22, cut into the rear panel 11, and to interlock with said rear panel.

The base section 7 comprises the adjoining quadrilateral panels 23 and 24, the shortest sides of which adjoin one of the sides, and the bottom panel of the dummy carton section 6. The angle of the scored juncture lines 25 and 26, with respect to the longitudinal and transverse scored edge or corner lines 27 and 28 respectively, determines the angularity or inclination of the mounted dummy carton 6, with respect to the base 7, and hence with respect to the horizontal, when the device is finally assembled and mounted, as shown in Figure 1.

The base panels 23 and 24, fold. as shown in Figure 1, at a suitable angle with respect to each other. so as to form a base of generally pyramidal shape.

The display device of my invention is formed in a fiat condition, shown in Figure 2. All the desired printed matter is printed both on the dummy. carton section 6, as well as on the base section 7, while in the flat condition. Since only one side of the cardboard is at any time exposed, the entire printing may be done on one side of the cardboard. The device-is then initially assembled merely by folding the carton section 6 along the scored edge or corner line 29, and also along the scored line 30, into the position shown in Figures 3 and 4. By this means the glueing tab 12 is brought into operative juxtaposition to the side panel 9, and is glued thereto on the inside of the carton. This produces the display device in v the knocked-down form shown in. Figures 3 and 4. In this condition the display device is ready for shipment and distribution.

Only when the display device reaches its final destination and is ready to be placed upon counter or in the show window, that the device is finally assembled or mounted in the operative position thereof, as shown in Figure 1. This is accomplished merely by forming the carton section 6 and closing the top and bottom end portions thereof, with the depending base panels 23 and 24 also folded at an angle with respect to each other, so as to form the pyramidal base 7.

When the novel display device is thus finally assembled, it effectively gives the appearance of a carton of a packaged product, supported at a suitable angle through the horizontal, on top of a pyramidal supporting base. The novel display device of this invention is suitable for advertising displays of any product, such as a toothpaste, a box of soap, or any other packaged product which may be displayed upon counter or in show wi n d ow.

The advantages of my novel device are marked. Thus, by this novel construction, a highly eifectiveand inexpensive knockdown display device may be produced, which is easily mounted and readily transported, handled and shipped, and which will most closely simulate a real package of the product in question, and which will give the appearance of a solid pyramidal base.

I am aware that the invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof, and I therefore desire, the present embodiments to be considered in all respects as illustrative and not restrictive, reference being had to theappended claims rather than to the foregoing description to indicate the scope of the invention.

Having thus described my, invention, what I hereby claim as new and desire to secure by Letters Patent, is

1. In an advertising display device, a knock-down form comprising a merchandise dummy section and a basal section permanently adjoining each other, the former being adapted to be formed into a dummy of merchandise package, and the latter being adapted to be formed into a pyramidal supporting sub-base therefore, including two adjacent base panels disposed at an angle to each other. 1 i

2. In an advertising display device, a knock-down form comprising a merchandise dummy section and a basal section permanently adjoining each other, the former being adapted to be formed into a dummy of merchandise package, and the latter being adapted to be formed into a pyramidal supporting sub-base therefore; with the carton being inclined with respect to the base at a suitable angle,.in the displaying condition of the device. I

3. A knock-clown form comprising a merchandise dummy section having successively ad oinlng side panels and end panels, and a pyramidal basal section comprising a plurality of panels permanently adjoining, along their shortest edges, the panels of said carton section. V

4. A knock-down form comprising a mer chandise dummy section having successively adjoining side panels and end panels, and a pyramidal basal section comprising a plurality of panels permanently adjoining, along their shortest edges, the panels of said merchandise dummy section; said merchandise dummy section having means for maintaining the device in a finally assembled condition.

5. A knock-down form comprising a merchandise dummy section having successively adjoining side panels and end panels, and a pyramidal basal section comprising a plurality of panels permanently adjoining, along their shortest edges, the panels of said merchandise dummy section; said merchandise dummy section being adapted to be formed into a merchandise dummy, and said basal section being adapted to be formed into a pyramidal supporting base therefor.

6. A knock-down form comprising a merchandise dummy section having successively adjoining side panels and end panels, and a basal section comprisinga plurality of panels permanently adjoining, along their shortest edges, the panels of said merchandise dummy section; said merchandise dummy section being adapted to be formed into a merchandise dummy, and said basal section being adapted to be formed into a pyramidal supporting base therefor, and means carried by said merchandise dummy section for securing the entire form in the finally assembled condition thereof. I

7 A knock-down advertising display device comprising a pyramidal paper base and a merchandise dummy supported by said pyramidal base at the apex thereof.

8. A knockdown advertising display device comprising a pyramidal base formed of adjacent panels of sheet material and a merchandise dummy permanently attachedto a panel of said pyramidal base and supported by said pyramidal base at the apex thereof, in the assembled condition of said advertising display device.

9. A knock-down advertising display device comprising a pyramidal base formed of adjacent panels of sheet material and a mer chandise dummy permanently attached to a panel of said pyramidal base and supported by said pyramidal base atthe apex thereof, in the assembled condition of said advertising display device; said merchandise dummy being inclined with respect to said pyramidal base in the display condition of the device.

LEON L. BERKOWITZ. 

